You’re a rich man, a plutocrat, making lucrative deals left, right, and centre; money spilling in from a variety of avenues. You have a mansion in Moscow, another in the United States, a third in Armenia, a more modest flat in France; you move between the properties as you like. You’re beyond rich; you have the money and power of a king. But you come from humble roots: a small nondescript town by the name of Vank, in Nagorno-Karabakh (Nagorno-Karabakh is a self-declared republic in the Caucasus; it’s officially part of Azerbaijan, but currently under the control of Armenian separatists).
You want to help your town, you want to help them financially, but you want to do more than that, you plan to enrich the lives of the townspeople. You build a new school for the children; you build a new hospital for all the town’s citizens.
But you still want to do more. You want to do something to put Vank on the map (Vank, in case you are wondering, means monastery in Armenian).
So what do you do?
You build a whacky hotel on the edge of town and cram it full with quirky art. The crowning touch: a giant lion head carved into the hillside.
Sound bizarre? Well, it might be, but you can’t deny that it’s a good way to get people’s attention. And it’s exactly what one wealthy benefactor did for Vank.
Sea Stone Hotel, Vank
It’s a pretty simple recipe to get the crowds in. Build a hotel (it’s called the Sea Stone Hotel). Get some local artists to make a few statues of winged donkeys – is it just me or are these statues modelled on Donkey from Shrek?
Then you get a bronze of a nude lady reclining on a banana chair, get a replica of Michelangelo’s David and set it in a grove of Roman sculpture. Next you dam the local stream to make a water feature, build a pirate-ship along the water feature, and set up a dance floor and a stereo system on the pirate ship for parties. That should do it. All pretty standard stuff.
The giant lion’s head though, the lion head that’s part carving, part embodied by the hill itself: that’s just pure genius.
Who said living in a separatist-controlled unrecognised republic can’t be fun?
Practical information and how to reach Vank:
Vank is 60 kilometres, about a one hour drive, from Stepanakert, the capital of Nagorno-Karabakh. Sea Stone Hotel is two kilometres beyond Vank, up a small road following the Khachen River.
Read more on Vank here.